?url_ver=Z39.88-2004&rft_id=http%3A%2F%2Fdx.doi.org%2F10.6007%2FIJARBSS%2Fv11-i7%2F10544+&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Sharlini+Seridaran%2C+&rft.aulast=Sharlini+Seridaran&rft.issue=7&rft.volume=11&rft.date=June+2021&rft.atitle=The+Development+of+a+Conceptual+Framework+for+Customer+Loyalty+Among+Users+of+Mobile+Loyalty+Programmes&rft.title=.+International+Journal+of+Academic+Research+in+Business+and+Social+Sciences&rft.pages=892-906&rft.genre=article