?url_ver=Z39.88-2004&rft_id=https%3A%2F%2Fdoi.org%2F10.24191%2Fijsms.v7i1.17781.&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Mohd+Nazri+Mohd+Noor%2C+&rft.aulast=Mohd+Nazri+Mohd+Noor&rft.issue=1&rft.volume=7&rft.date=2022&rft.atitle=Sustainability+in+Open+Distance+Learning+(ODL)%3A+Adoption+of+Market+Segmentation+and+Advertising+Strategy&rft.title=International+Journal+of+Service+Management+and+Sustainability+&rft.pages=87-106&rft.genre=article