%0 Conference Paper
%A Thiaku Ramalingam, 
%A Shishi Kumar Piaralal, 
%A Zahir Osman, 
%A Open University Malaysia (OUM),
%B ICE 2021 : Proceedings of the 2021 International Conference on Education
%C Virtual Conference
%F library_repository:1398
%K Transformational Leadership, Creativity, Innovation, Competitive Advantage
%P 241-254
%T A Study on the Relationship between Transformational Leadership and Creativity and Innovation from an Organisational Perspective: A Conceptual Model
%U https://library.oum.edu.my/repository/1398/
%X This study aims to understand a conceptual model on the relationship between  transformational leadership and creativity and innovation among Malaysian  telecommunication mobile operators. The problem addressed in this study is  the rapid technological changes that need telecommunication service  providers, similar to other industries such as education, to be innovative from  an organizational standpoint to adapt and achieve competitive advantage. A  transformational leadership style is seen as the catalyst for creativity and  innovation, which are influenced by strategy, structure, behaviour, and support  mechanisms within an organisation. Although leadership has been routinely  covered in reviews of creativity and innovation, it is usually covered briefly and  noted as an area for future research, especially in technology-dependent  industries such as telecommunication and education. These two variables are  seen as essential to any organisation that wishes to sustain its competitive  advantage in today’s world of accelerated globalisation. The main objectives of  the model are to determine the relationship of transformational leadership  (covering intellectual stimulation, individual consideration, idealised influence,  and inspirational motivation) with creativity and innovation (organisational  factors). This paper attempts to offer significant theoretical and practical  contributions and can be adapted in the education industry which is going  through a massive digital paradigm shift with online learning. (Abstract by authors)