%A Chooi Chea Chiam %A Yee Wui Lim %A Joshua Juat Huan Tan %J ASEAN Journal of Open & Distance Learning (AJODL) %T A Study of Socioeconomic Attributes on Open and Distance Learning in Malaysia %X In order to achieve competitive advantage, most institutions improve their service and facilities. Open and distance learning pedagogy has been on the upward trend over the years. It provides flexibility that attracts most of its learners who are adult-matured learners with much commitment such as work burden and family commitment. This paper integrated the attributes of the impact of socioeconomic on open and distance learning (ODL) in Malaysia. In this study, we have examined socioeconomic attributes on the open and distance learning mode in Malaysia using the multinomial logit model. The findings revealed that, male respondents with higher income are significant for the programme and facilities offered as compared to female respondents. The attribute of institution reputation too has increasing positive value for both levels for respondents who are single with higher income. While the attribute of facilities offered is significant for male with higher income. The highest level of attribute for programme offered is significant for male respondents in this study. (Abstract by authors) %N 1 %K Open and distance learning, attributes, socioeconomic %P 43-52 %V 9 %D 2017 %I ASEAN Journal of Open and Distance Learning %L library_repository1378