?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Syariza+Isahak%2C+&rft.aulast=Syariza+Isahak&rft.degree=Masters&rft.date=2020&rft.title=The+Influence+Of+Social+Media+In+Marketing+Communication+Strategies+Towards+Reputation+Building+Of+Open+University+Malaysia+(OUM)&rft.inst=Open+University+Malaysia+(OUM)&rft.tpages=117