<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Open University Malaysia (OUM) : The Path Travelled (2000 – 2020) & The Way Forward (2021 – 2030) - Issues, Challenges, Opportunities"^^ . "Moving forward into the 3rd decade since its establishment, Open University\r\nMalaysia (OUM) was established with the core mission of knowledge\r\nglobalization utilizing the open and distance learning (ODL) concept. The\r\ninitiative of this research paper is to identify the issues and challenges faced\r\nby the organization in the aspect of their new media marketing methods as it\r\ncontinues to operate in a dynamic and borderless world of advancing digital\r\ncommunication technologies. Target samples of the OUM alumni, OUM new\r\nlearners and the general public could only be approached through online\r\nquestionnaires due to the onset of the country’s Movement Control Order\r\n(MCO) ruling during the COVID-19 pandemic, which is still in-force since\r\n18th March 2020. The final analysis will identify the strengths and weaknesses\r\nof OUM’s current online digital marketing communication strategies, and also\r\nintroduce new media improvements and opportunities that should be\r\nconsidered by the university to enhance their corporate communications and\r\nmarketing strategies for greater brand awareness and business economics. (Abstract by author)"^^ . "2020" . . . "Open University Malaysia (OUM)"^^ . . . "Cluster of Education & Social Sciences, Open University Malaysia (OUM)"^^ . . . . . . . . . "Angelina Bee Cheen"^^ . "Lee "^^ . "Angelina Bee Cheen Lee "^^ . . "Open University Malaysia"^^ . . . . . . . "Open University Malaysia (OUM) : The Path Travelled (2000 – 2020) & The Way Forward (2021 – 2030) - Issues, Challenges, Opportunities (Text)"^^ . . . . . "library-document-1370.pdf"^^ . . . "Open University Malaysia (OUM) : The Path Travelled (2000 – 2020) & The Way Forward (2021 – 2030) - Issues, Challenges, Opportunities (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "Open University Malaysia (OUM) : The Path Travelled (2000 – 2020) & The Way Forward (2021 – 2030) - Issues, Challenges, Opportunities (Other)"^^ . . . . . . "preview.jpg"^^ . . . "Open University Malaysia (OUM) : The Path Travelled (2000 – 2020) & The Way Forward (2021 – 2030) - Issues, Challenges, Opportunities (Other)"^^ . . . . . . "medium.jpg"^^ . . . "Open University Malaysia (OUM) : The Path Travelled (2000 – 2020) & The Way Forward (2021 – 2030) - Issues, Challenges, Opportunities (Other)"^^ . . . . . . "small.jpg"^^ . . . "Open University Malaysia (OUM) : The Path Travelled (2000 – 2020) & The Way Forward (2021 – 2030) - Issues, Challenges, Opportunities (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #1370 \n\nOpen University Malaysia (OUM) : The Path Travelled (2000 – 2020) & The Way Forward (2021 – 2030) - Issues, Challenges, Opportunities\n\n" . "text/html" . . . "LB1028 Research - Education"@en . . . "LB2300 Higher Education"@en . .