title: Open University Malaysia (OUM) : The Path Travelled (2000 – 2020) & The Way Forward (2021 – 2030) - Issues, Challenges, Opportunities
creator: Lee , Angelina Bee Cheen
subject: LB1028 Research - Education
subject: LB2300 Higher Education
description: Moving forward into the 3rd decade since its establishment, Open University  Malaysia (OUM) was established with the core mission of knowledge  globalization utilizing the open and distance learning (ODL) concept. The  initiative of this research paper is to identify the issues and challenges faced  by the organization in the aspect of their new media marketing methods as it  continues to operate in a dynamic and borderless world of advancing digital  communication technologies. Target samples of the OUM alumni, OUM new  learners and the general public could only be approached through online  questionnaires due to the onset of the country’s Movement Control Order  (MCO) ruling during the COVID-19 pandemic, which is still in-force since  18th March 2020. The final analysis will identify the strengths and weaknesses  of OUM’s current online digital marketing communication strategies, and also  introduce new media improvements and opportunities that should be  considered by the university to enhance their corporate communications and  marketing strategies for greater brand awareness and business economics. (Abstract by author)
date: 2020
type: Thesis
type: NonPeerReviewed
format: text
identifier: https://library.oum.edu.my/repository/1370/1/library-document-1370.pdf
identifier:   Lee , Angelina Bee Cheen  (2020) Open University Malaysia (OUM) : The Path Travelled (2000 – 2020) & The Way Forward (2021 – 2030) - Issues, Challenges, Opportunities.  Masters thesis, Open University Malaysia (OUM).   
relation: https://library.oum.edu.my/repository/1370/