?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Sashidharan+Santhesegaran%2C+&rft.aulast=Sashidharan+Santhesegaran&rft.degree=Masters&rft.date=2021&rft.title=Brand+Equity+In+NGO%3A+A+Case+Study+Of+Public+Perceptions+Towards+GOPIO+Malaysia&rft.inst=Open+University+Malaysia+(OUM)&rft.tpages=112