creators_name: Yan Yijie, 
creators_name: Vorobyova, Kateryna 
creators_name: Zahir Osman, 
creators_name: Anas Ahsan Alhajjar, 
type: article
datestamp: 2021-05-06 12:56:05
lastmod: 2021-05-06 14:46:42
metadata_visibility: show
corp_creators: Limkokwing University of Creative Technology
corp_creators: Open University Malaysia
corp_creators: The International Academy of Strategic Research, Malaysia
title: Empirical investigation on continuous usage of mobile video technology by customers in China: An extended TAM
ispublished: pub
subjects: HB615
subjects: HC
subjects: QA75
full_text_status: public
keywords: Mobile video, TAM, continuous usage, China
abstract: Mobile usage in the field of mobile payment, mobile e-commerce, and mobile gaming have increased considerably in China, however the usage of mobile videos has not been increasing considerably. Thus, the main purpose of this study is to investigate the continuous usage of mobile video technology by the customers in China. Quantitative research method was applied to get an appropriate view of customers using social media as the mode of interactions in China. Additionally, SPSS 22.0 & SmartPLS 3 to offer statistical evidence that the relationship among the constructs would be statistically significant. This research findings has indicated several important findings regarding the interrelationships between quality dimensions, service quality from the customers' perspective, their satisfaction, service, system and information quality and intention for future service usage, the results have enhanced the understanding of the service quality, system quality and information quality of the media industry of China, especially for the young generation who are heavily influenced by technology. From the management’s perspective, management practices need to be taken into consideration as they also affect customer perceptions of service quality. Managers of service quality need to develop practices which help in managing employees and service processes. (Abstract by authors)
date: 2021
date_type: published
publication: Annals of the Romanian Society for Cell Biology
volume: 25
number: 4
pagerange: 13241-13256
refereed: TRUE
issn: 1583-6258
citation:   Yan Yijie,  and Vorobyova, Kateryna  and Zahir Osman,  and Anas Ahsan Alhajjar,   (2021) Empirical investigation on continuous usage of mobile video technology by customers in China: An extended TAM.  Annals of the Romanian Society for Cell Biology, 25 (4).  pp. 13241-13256.  ISSN 1583-6258     
document_url: https://library.oum.edu.my/repository/1332/1/library-document-1332.pdf