?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=The+Importance+of+Internal+and+External+Communication+in+Increasing+Knowledge+and+Loyalty+of+Employees+in+Qi+Malaysia&rft.creator=Elvina+Stephanie+Fernandez%2C+&rft.subject=HF5549.5+Personnel+management&rft.description=Many+organizations+in+Malaysia+today+face+difficulties+in+retaining+employees+since+they+are+unable+to+identify+the+factors+that+contribute+to+both+the+increase+of+employee+knowledge+on+the+company+and+loyalty+towards+the+company.+This+study+goes+on+to+identify+how+with+internal+and+external+communications%2C+and+organisation+can+increase+its+employee%E2%80%99s+knowledge+on+the+company+in+a+positive+way+and+these+better-informed+employees+are+then+more+inclined+to+be+loyal+to+the+company.+In+QI+Malaysia%2C+there+is+at+least+one+resignation+a+month+and+employees+hardly+know+much+about+the+organisation.+The+aim+is+to+identify+if+the+internal+and+external+communications+carried+out+did+in+fact+help+increase+employee+knowledge+about+the+company+and+boost+their+loyalty+in+a+quantitative+method.+The+employees+selected+for+this+research+received+a+survey+form+to+fill+independently.+They+were+encouraged+to+complete+the+questionnaire+during+their+break+time+or+after+work.+From+the+response+of+the+survey%2C+we+can+understand+and+conclude+that+employees+of+QI+Malaysia+favour+timely%2C+frequent+and+more+personal+communication+through+internal+communications+and+external+communications+methods.+They+are+happy+to+know+that+through+the+internal+communications+that+they+are+remembered+by+the+company+top+level+management+and+that+their+company+is+portrayed+as+an+employer+of+choice%2C+leading+to+individuals+they+know+wanting+to+work+in+QI+Malaysia.+As+recommendation%2C+it+is+suggested+that+more+content+about+the+company+is+sent+out+through+both+internal+and+external+communication+of+choice%2C+in+this+case%2C+mass+mails+being+internal+communication+channel+and+Facebook+as+the+external+communication+channel+as+most+employees+are+engaged+here.+With+more+related+contents+through+these+two+platforms%2C+it+will+encourage+engagement+that+will+increase+employee+knowledge+and+loyalty+towards+the+company.+(Abstract+by+author)&rft.publisher=Open+University+Malaysia&rft.date=2020-05&rft.type=Other&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=https%3A%2F%2Flibrary.oum.edu.my%2Frepository%2F1317%2F1%2Flibrary-document-1317.pdf&rft.identifier=++Elvina+Stephanie+Fernandez%2C+++(2020)+The+Importance+of+Internal+and+External+Communication+in+Increasing+Knowledge+and+Loyalty+of+Employees+in+Qi+Malaysia.++Open+University+Malaysia.++++(Submitted)++&rft.relation=https%3A%2F%2Flibrary.oum.edu.my%2Frepository%2F1317%2F