%0 Book
%A Sharizal Hashim , 
%A Norjaya Mohd Yasin, 
%A Universiti Kebangsaan Malaysia (UKM),
%A Open University Malaysia (OUM),
%D 2019
%F library_repository:1299
%I UKM Press
%K Customer relations , Relationship marketing 
%T Customer-Brand Relationship: What the Universities Should Know
%U https://library.oum.edu.my/repository/1299/