creators_name: Lee, Jia En 
creators_name: Goh, Mei Ling 
creators_name: Mohd Nazri Mohd Noor, 
type: article
datestamp: 2020-10-05 06:11:24
lastmod: 2021-05-30 14:36:25
metadata_visibility: show
corp_creators: Multimedia University (MMU)
corp_creators: Multimedia University (MMU)
corp_creators: Open University Malaysia (OUM)
title: Understanding purchase intention of university students towards skin care products
ispublished: pub
subjects: HD
subjects: HF
full_text_status: none
keywords: Brand awareness, Purchase intention, Brand loyalty, Brand association,
Perceived quality, Skincare products
note: This article can be accessed from OUM Library Digital Collection.
abstract: The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study.
date: 2019
publication: PSU Research Review
volume: 3
number: 3
publisher: Prince Sultan University
pagerange: 161-178
id_number: https://doi.org/10.1108/PRR-11-2018-0031
refereed: TRUE
issn: 2398-4007
citation:   Lee, Jia En  and Goh, Mei Ling  and Mohd Nazri Mohd Noor,   (2019) Understanding purchase intention of university students towards skin care products.  PSU Research Review, 3 (3).  pp. 161-178.  ISSN 2398-4007