%A Jia En  Lee
%A Mei Ling  Goh
%A  Mohd Nazri Mohd Noor
%O This article can be accessed from OUM Library Digital Collection.
%J PSU Research Review
%T Understanding purchase intention of university students towards skin care products
%X The purpose of this paper is to examine the factors which will contribute to consumers? purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study.
%N 3
%K Brand awareness, Purchase intention, Brand loyalty, Brand association,
Perceived quality, Skincare products
%P 161-178
%V 3
%D 2019
%I Prince Sultan University
%R https://doi.org/10.1108/PRR-11-2018-0031
%L library_repository1241