TY  - JOUR
ID  - library_repository1241
UR  - https://library.oum.edu.my/repository/1241/
IS  - 3
A1  - Lee, Jia En 
A1  - Goh, Mei Ling 
A1  - Mohd Nazri Mohd Noor, 
N2  - The purpose of this paper is to examine the factors which will contribute to consumers? purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study.
VL  - 3
TI  - Understanding purchase intention of university students towards skin care products
AV  - none
EP  - 178
N1  - This article can be accessed from OUM Library Digital Collection.
Y1  - 2019///
PB  - Prince Sultan University
JF  - PSU Research Review
KW  - Brand awareness
KW  -  Purchase intention
KW  -  Brand loyalty
KW  -  Brand association
KW  - 
Perceived quality
KW  -  Skincare products
SN  - 2398-4007
SP  - 161
ER  -