%0 Journal Article
%@ 2398-4007
%A Lee, Jia En 
%A Goh, Mei Ling 
%A Mohd Nazri Mohd Noor, 
%A Multimedia University (MMU),
%A Multimedia University (MMU),
%A Open University Malaysia (OUM),
%D 2019
%F library_repository:1241
%I Prince Sultan University
%J PSU Research Review
%K Brand awareness, Purchase intention, Brand loyalty, Brand association,  Perceived quality, Skincare products
%N 3
%P 161-178
%T Understanding purchase intention of university students towards skin care products
%U https://library.oum.edu.my/repository/1241/
%V 3
%X The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study.
%Z This article can be accessed from OUM Library Digital Collection.