title: Understanding purchase intention of university students towards skin care products
creator: Lee, Jia En 
creator: Goh, Mei Ling 
creator: Mohd Nazri Mohd Noor, 
subject: HD Industries. Land use. Labor
subject: 
description: The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study.
publisher: Prince Sultan University
date: 2019
type: Article
type: PeerReviewed
identifier:   Lee, Jia En  and Goh, Mei Ling  and Mohd Nazri Mohd Noor,   (2019) Understanding purchase intention of university students towards skin care products.  PSU Research Review, 3 (3).  pp. 161-178.  ISSN 2398-4007     
relation: https://library.oum.edu.my/repository/1241/