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<https://library.oum.edu.my/id/eprint/1236> <http://purl.org/dc/terms/title> "Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://library.oum.edu.my/id/eprint/1236> <http://purl.org/ontology/bibo/abstract> "The purpose of this research is to examine the relationship between factors leading to student loyalty\r\nin open and distance learning universities. Specifically, this research explores the relationship\r\nbetween perceived service quality, perceived e-service quality, and university image as mediators of\r\nstudent loyalty in Open University Malaysia (OUM). Data were collected from 16 OUM learning\r\ncentres throughout Malaysia. A purposive stratified convenience sampling technique was applied and\r\na sample size of 752 respondents was obtained. The data indicated that perceived service quality has a\r\npositive and significant relationship with both university image and student loyalty. Similarly, it was\r\nfound that perceived e-service quality has a positive significant relationship with both university\r\nimage and student loyalty. University image acted as a mediator both in the relationship between\r\nperceived service quality and student loyalty, and in the relationship between perceived e-service\r\nquality and student loyalty. (Abstract by authors)"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://library.oum.edu.my/id/eprint/1236> <http://purl.org/dc/terms/date> "2020-09" .
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