<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Modelling the underpinning factors of word of mouth (WOM) intentions of students in an ODL institution"^^ . "The purpose of this research is to examine the impact of the predictors – quality of\r\nservice, students perceived satisfaction, and university image on word of mouth\r\n(WOM) intention in an open distance learning (ODL) institution. Understanding the\r\nexpectation of customers is an important component in the marketing kit. Competitive\r\nmarket among educational institution lead educational institutions to think of ways to\r\nimprove the marketing strategy. The paper also investigates the mediating effect of\r\nuniversity image and student perceived satisfaction on WOM intentions of students on\r\nthe institution. Online survey questionnaires were distributed to 1012 students who are\r\nstudying at an ODL institution. The sample is selected from the various learning centres\r\nand selection is based on the number of semesters these students have been studying at\r\nthe institution. For the purpose of the research the sample are those who have completed\r\nsix semesters of study at the institution. The items in the questionnaire were developed\r\nusing existing constructs. The findings showed that student perceived satisfaction;\r\nquality services and university image have a positive and significant impact on word\r\nof mouth intention at p 0.05. This study establishes the fact that the quality of services\r\nprovided, the image of the university and how students feel about the services are\r\npredictors of word of mouth intention of students about the university. (Abstract by authors)\r\n"^^ . "2019" . . . . . . . . . . . . . . ""^^ . "Azleen Ismail"^^ . " Azleen Ismail"^^ . . ""^^ . "Mazuin Omar"^^ . " Mazuin Omar"^^ . . ""^^ . "Norlia Goolamally"^^ . " Norlia Goolamally"^^ . . "Open University Malaysia (OUM)"^^ . . . . . "International Conference on Education (ICE 2019)"^^ . . . . . "Kuala Lumpur"^^ . . . . . . "Modelling the underpinning factors of word of mouth (WOM) intentions of students in an ODL institution (Text)"^^ . . . . . "Modelling the underpinning factors of word of mouth (WOM) intentions of students in an ODL institution (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "Modelling the underpinning factors of word of mouth (WOM) intentions of students in an ODL institution (Other)"^^ . . . . . . "preview.jpg"^^ . . . "Modelling the underpinning factors of word of mouth (WOM) intentions of students in an ODL institution (Other)"^^ . . . . . . "medium.jpg"^^ . . . "Modelling the underpinning factors of word of mouth (WOM) intentions of students in an ODL institution (Other)"^^ . . . . . . "small.jpg"^^ . . . "Modelling the underpinning factors of word of mouth (WOM) intentions of students in an ODL institution (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #1185 \n\nModelling the underpinning factors of word of mouth (WOM) intentions of students in an ODL institution\n\n" . "text/html" . . . "LC5201 Education extension. Adult education. Continuing education"@en . .