creators_name: Mohamad Afzhan Khan Mohamad Khalil, type: conference_item datestamp: 2018-07-17 07:15:05 lastmod: 2018-07-17 07:15:37 metadata_visibility: show corp_creators: Open University Malaysia (OUM) title: PRELIMINARY EVIDENCE TO INDICATE THE IMPORTANCE OF APEL BRAND AWARENESS: A QUANTITATIVE PERSPECTIVE ispublished: submitted subjects: LC subjects: LC5201 full_text_status: public pres_type: other keywords: APEL, Institutional branding date: 2018-07-05 event_title: OUM Seminar Series 03/2018 event_location: Open University Malaysia (OUM) event_dates: 05 July 2018 event_type: other refereed: FALSE citation: Mohamad Afzhan Khan Mohamad Khalil, (2018) PRELIMINARY EVIDENCE TO INDICATE THE IMPORTANCE OF APEL BRAND AWARENESS: A QUANTITATIVE PERSPECTIVE. In: OUM Seminar Series 03/2018, 05 July 2018, Open University Malaysia (OUM). (Submitted) document_url: https://library.oum.edu.my/repository/1133/1/library-document-1133.pdf