TY  - CONF
ID  - library_repository1133
UR  - https://library.oum.edu.my/repository/1133/
A1  - Mohamad Afzhan Khan Mohamad Khalil, 
Y1  - 2018/07/05/
KW  - APEL
KW  -  Institutional branding
TI  - PRELIMINARY EVIDENCE TO INDICATE THE IMPORTANCE OF APEL BRAND AWARENESS: A QUANTITATIVE PERSPECTIVE
AV  - public
M2  - Open University Malaysia (OUM)
T2  - OUM Seminar Series 03/2018
ER  -