%0 Conference Paper
%A Mohamad Afzhan Khan Mohamad Khalil, 
%A Open University Malaysia (OUM),
%B OUM Seminar Series 03/2018
%C Open University Malaysia (OUM)
%D 2018
%F library_repository:1133
%K APEL, Institutional branding
%T PRELIMINARY EVIDENCE TO INDICATE THE IMPORTANCE OF APEL BRAND AWARENESS: A QUANTITATIVE PERSPECTIVE
%U https://library.oum.edu.my/repository/1133/