?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Mohamad+Afzhan+Khan+Mohamad+Khalil%2C+&rft.aulast=Mohamad+Afzhan+Khan+Mohamad+Khalil&rft.date=5+July+2018&rft.title=PRELIMINARY+EVIDENCE+TO+INDICATE+THE+IMPORTANCE+OF+APEL+BRAND+AWARENESS%3A+A+QUANTITATIVE+PERSPECTIVE&rft.genre=proceeding