@inproceedings{library_repository1133,
       booktitle = {OUM Seminar Series 03/2018},
           month = {July},
           title = {PRELIMINARY EVIDENCE TO INDICATE THE IMPORTANCE OF APEL BRAND AWARENESS: A QUANTITATIVE PERSPECTIVE},
          author = { Mohamad Afzhan Khan Mohamad Khalil},
            year = {2018},
        keywords = {APEL, Institutional branding},
             url = {https://library.oum.edu.my/repository/1133/}
}