creators_name: Soo Wincci, 
type: thesis
datestamp: 2018-03-05 01:38:01
lastmod: 2021-09-05 05:19:07
metadata_visibility: show
corp_creators: Open University Malaysia
title: Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities
ispublished: unpub
subjects: HD28
full_text_status: public
keywords: Celebrity personal branding, Social Media, Celebrity Personal Brand Strategies,Qualitative, Exploratory, PhD BA
date: 2016
date_type: submitted
institution: Open University Malaysia
department: OUM Business School
thesis_type: phd
citation:   Soo Wincci,   (2016) Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities.  PhD thesis, Open University Malaysia.   
document_url: https://library.oum.edu.my/repository/1120/1/library-document-1120.pdf