title: Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities
creator: Soo Wincci, 
subject: HD28 Management. Industrial Management
date: 2016
type: Thesis
type: NonPeerReviewed
format: text
identifier: https://library.oum.edu.my/repository/1120/1/library-document-1120.pdf
identifier:   Soo Wincci,   (2016) Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities.  PhD thesis, Open University Malaysia.   
relation: https://library.oum.edu.my/repository/1120/