?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Soo+Wincci%2C+&rft.aulast=Soo+Wincci&rft.degree=PhD&rft.date=2016&rft.title=Celebrity+personal+brand+strategies+on+online+social+media+%3A+an+exploratory+study+of+Malaysian+celebrities&rft.inst=Open+University+Malaysia