Kamariah Mohd Noor, and Mohamad Afzhan Khan Mohamad Khalil, and Latifah Abdol Latif,
(2016)
HARNESSING THE POWER OF SERVICE QUALITY TO ATTRACT AND RETAIN
STUDENTS: AN OUM EXPERIENCE.
In: Pan Commonwealth Forum, PCF8. , 27-30 November 2016, KLCC, Kuala Lumpur.