Azanil Putra Yusoff, (2006) Muslim Customer Satisfaction And Preference Of Islamic Banks In Malaysia: A Study In Consumer Financing. Masters thesis, Open University Malaysia (OUM).
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Abstract
The Islamic banking system is expected to face strong competition not only from the Islamic banks but also from well-established conventional banks offering Islamic products and services. In this study, an attempt is made to assess the degree of Muslims customer satisfaction and preference towards Islamic bank consumer financing in Malaysia. A comprehensive profile analysis and a series of chi-square tests were conducted to reveal key characteristics and pattern. The analysis of their responses revealed a certain degree of satisfaction of many of the consumer financing facilities. The respondents expressed their dissatisfkction with some of the Islamic bank's services as well. Although the respondents indicated that they are aware of a number of specific consumer financing products, but they do not deal with them. (Author's abstract)
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | OUM thesis - Islamic Banking - Customer satisfaction, MBA |
| Subjects: | H Social Sciences > L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education |
| Depositing User: | Shahril Effendi Ibrahim |
| Date Deposited: | 14 Jul 2009 02:11 |
| Last Modified: | 01 Jun 2021 06:46 |
| URI: | http://library.oum.edu.my/repository/id/eprint/229 |
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