Effect Of Transformational Leadership And Creativity And Innovation On Organizational Performance: A Conceptual Model

Thiaku Ramalingam, and Shishi Kumar Piaralal, and Zahir Osman, and Lawrence Arokiasamy, (2021) Effect Of Transformational Leadership And Creativity And Innovation On Organizational Performance: A Conceptual Model. Electronic Journal of Business and Management, 6 (1). pp. 20-31. ISSN 2550-1380

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Abstract

This study aims to understand the effect of transformational leadership and creativity and innovation on organizational performance of the Malaysia Telecommunication Mobile Operators. The targeted population of this study will be the executives working in the four major mobile operators with more than 5 years of working experience in the industry. The problem to be addressed in this study will be the rapid technological changes that needs telecommunication service providers to be adapt and address the performance gap to achieve competitive advantage. Transformational leadership style of the CEO is seen as the catalyst towards building a creative and innovative work force to drive organizational performance. The main objectives if this study is to determine the relationships that constitute transformational leadership (covering intellectual stimulation, individual consideration, idealized influence and inspirational motivation) creativity and innovation (organizational factor of structure, strategy, support mechanism and behavior) and organizational performance. The study attempts to offer significant theoretical and practical contribution.

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