The behavioural intention to use video lecture in an ODL institution: insights from learners’ perspective

Chooi , Chea Chiam and Woo, Tai-Kwan and Chung , Han Tek and Rajesh Kumar, P. (2017) The behavioural intention to use video lecture in an ODL institution: insights from learners’ perspective. AAOU Journal, 12 (2). pp. 206-217. ISSN 1858-3431

Full text not available from this repository.
Official URL: https://www.doaj.org/article/7ca145c9aed7499d9d7ae...

Abstract

Purpose - The purpose of this paper is to gain insight into learners’ behavioural intention to use the video lectures as their learning material. The behavioural intention construct is measured in terms of perceived ease of use and perceived usefulness of video lectures. It is hoped that the findings of this study will provide feedback as to learners’ intention to use as well as guidelines on how to improve the development of video lectures as the university gears to offer more courses in the fully online mode in the near future. Design/methodology/approach - A total sample of 392 questionnaires were collected for this study using technology acceptance model model. Descriptive and inferential statistics are used as the main analytical tool to study the learners’ behavioural intention to use the video lectures as their learning material. The behavioural intention construct is measured in terms of two dimensions: perceived ease of use and perceived usefulness of video lectures. Findings - In conclusion, the findings from this research study seem to suggest that OUM learners have a positive perception of video lectures with reference to the two dimensions of “ease of use” and “usefulness”, where ease of use is concerned, OUM learners rate content relevancy, appropriate language and viewing flexibility as the strongest points of video lectures. The aspects ranked lowest are technical (ability to play the video lecture smoothly from the beginning to the end) as well as objective of usage (video lectures are not rated high as revision material for exam preparation). Research limitations/implications - Future studies can be conducted pertaining to issues on the context in which learning is taking place within higher education, various definitions of video, and ways of categorising and presenting these different types, teaching “with” and “through” video from the perspective of the lecturer and the educational institution, approaches to didactically embedding and integrating video into a course that results in effective learning and the process and support needed by the (traditional) lecturer to create and deploy various types of video content. Originality/value - Over the last ten years, the production of video has gone from a complicated and technical process to one easily done by the general masses. It is now possible for anyone with a mobile phone to make a video recording. The question lies on whether the students have deeper meaning of learning via video lectures and the perception of students on using video lecture as teaching tool in the open and distance learning. (Abstarct by authors)

Item Type: Article
Uncontrolled Keywords: Video lectures, Online, Perceived usefulness, Perceived use
Subjects: L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education
Divisions: Centre for Instructional Design and Technology
Depositing User: Shahril Effendi Ibrahim
Date Deposited: 29 Oct 2020 04:24
Last Modified: 29 Oct 2020 04:24
URI: http://library.oum.edu.my/repository/id/eprint/1258

Actions (login required)

View Item View Item