Lee, Jia En and Goh, Mei Ling and Mohd Nazri Mohd Noor, (2019) Understanding purchase intention of university students towards skin care products. PSU Research Review, 3 (3). pp. 161-178. ISSN 2398-4007
Full text not available from this repository.Abstract
The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study.
| Item Type: | Article |
|---|---|
| Additional Information: | This article can be accessed from OUM Library Digital Collection. |
| Uncontrolled Keywords: | Brand awareness, Purchase intention, Brand loyalty, Brand association, Perceived quality, Skincare products |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor HD Industries. Land use. Labor H Social Sciences > |
| Divisions: | Cluster of Business & Management |
| Depositing User: | Shahril Effendi Ibrahim |
| Date Deposited: | 05 Oct 2020 06:11 |
| Last Modified: | 30 May 2021 14:36 |
| URI: | http://library.oum.edu.my/repository/id/eprint/1241 |
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