Competitive intelligence for private higher education : a case study of new established college (TOC, Abstract, chapter 1 and Reference only)

Marlina Mahadzir, (2014) Competitive intelligence for private higher education : a case study of new established college (TOC, Abstract, chapter 1 and Reference only). Masters thesis, Open University Malaysia.

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Abstract

The increasing number of higher education institution (HEI) approved by Ministry of Education is the evidence that shows the nation is in towards as an education hub in Asian region. This move attracts local and international investor to invest in education industry. Either corporate body or current higher institution in public and private do not want to miss out taking advantage out of these opportunities. The objective of this study is to investigate the ’X’ Key Intelligence Topics and polish competitive image of the research site. The result from this study contributes to the establishment of Competitive Intelligence model that can be adapted to the institution in finding the right strategies for executing execution. (ABSTRACT BY AUTHOR) Peningkatan kelulusan penubuhan institusi pengajian tinggi oleh Kementerian Pendidikan Malaysia adalah bukti menunjukkan bahawa Negara sedang menuju ke arah hub pendidikan di rantau Asia.Tindakan ini menarik pelabur dari dalam dan luar Negara untuk melabur di dalam industry pendidikan samada dari badan korporat atau institusi pengajian tinggi awam dan swasta yang sedia ada. Objektif kertas ini adalah bagi mengkaji Kunci ‘X’ Topik Perisikan dan menggilap imej persaingan bagi tapak kajian. Penemuan kepada kajian ini menyumbang kepada penubuhan model perisikan daya saing yang boleh diguna pakai oleh institusi untuk merancang strategi perlaksanaan yang berkesan.(ABSTRACT BY AUTHOR)

Item Type: Thesis (Masters)
Additional Information: A Master’s Project submitted in partial fulfillment of the requirement for the degree of Master of Information Science (Competitive Intelligence)
Uncontrolled Keywords: Competitive intelligence models,
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Faculty of Information Technology and Multimedia Communication
Depositing User: Shahril Effendi Ibrahim
Date Deposited: 27 Apr 2015 01:40
Last Modified: 27 Apr 2015 01:44
URI: http://library.oum.edu.my/repository/id/eprint/1021

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