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SBSM4803

Last updated on 31 July 2015
SPORTS SPONSORSHIP AND FUNDRAISING

  1. Blackbaud Internet Solution. (2011). 2011 donor Centrics Internet and Multichannel Giving Benchmarking Report. Retrieved from https://www.blackbaud.com/analytics/multichannel-giving.aspx

  2. Ciconte, B. L., & Jacob, J. (2011). Fundraising basics: A complete guide. Massachusetts Jones & Bartlett Publishers.

  3. CIMB Renews Sponsorship of Datuk Nicol David. (2012, March 28). CIMB Group. Retrieved from http://www.cimb.com

  4. Fullerton, S. (2010). Sports marketing. Boston: McGraw-Hill Irwin.

  5. Fritz, J. (2007). Online Donors - How and Why They Give. Retrieved from http://nonprofit.about.com/od/onlinefundraising/a/getonlinedonors.htm

  6. Hildebrant, C. L.(n.d.). Philanthropic Fundraising. Retrieved April 16, 2013, from http://learningtogive.org/papers/paper43.html

  7. Howard, D., & Crompton, J. (2004). Financing sport (2nd ed.). Morgantown: Fitness Information Technology.

  8. Irwin, R., Sutton, W., & McCarthy, L. (2008). Sport promotion and sales management. Champaign: Human Kinetics.

  9. Manzenreiter, W. (2007).The business of sports and the manufacturing of global sport inequality. Business of Sports, 2(6), 1-22.

  10. Olympic sponsorship case study. (n.d.). Sponsorship Research, Sponsorship Evaluation, Sports Marketing Research: Performance Research. Retrieved February 20, 2013, from http://www.performanceresearch.com/olympicssponsorship.htm

  11. Poderis, T. (2003). Building donor loyalty. Retrieved from http://www.raisefunds.com/2003/building-donor-loyalty-chapter-5/

  12. Rohrbach, J. (2008). Ethical considerations of making the Ask. In J. Gow (Ed.), Ethical Fundraising: A Guide for Nonprofit Boards and Fundraisers. Hoboken, NJ: Wiley.

  13. Rosen, M. (2005). Doing well by doing right: A fundraiser’s guide to ethical decision-making. Int. J. Nonprofit Volunt. Sect. Mark., 10, 175-181.

  14. Shank, M. (2009). Sports Marketing: A Strategic Perspective [1] (4th ed.). Upper Saddle River: Pearson International.

  15. Sleight, S. (1989). Sponsorship: What it is and how to use it. London: McGraw-Hill.

  16. Sponsorship spending: 2010 proves better than expected; Bigger gains set for 2011. (2011). IEG Sponsorship Briefing. Retrieved February 20, 2013, from http://www.sponsorship.com/IEG/files/1f/1f62dee7-3acd-406c-837d-79007f7fc9f3.pdf

  17. Stallings, B. (2001) The Electronic Journal of the Volunteer Community. Fall 2001 Issue, retrieved from http://e-volunteerism.com.

  18. Stier, W. (1994). Successful sport fund-raising. Madison: Brown & Benchmark.

  19. Stotlar, D. (2005). Developing successful sport sponsorship plans [2] (2nd ed.) Morgantown: Fitness Information Technology.

  20. The 2009 NCVO Civil Society Almanac. (n.d.). Retrieved from http://www.ncvovol.org.uk/uploadedFiles/NCVO/What_we_do/Research/Almanac/NCVOCivilSocietyAlmanac2009Summary.pdf)

  21. Ukman, L. (2004). Assertions IEG Sponsorship Reports (Vol. 23, pp. 2). Chicago: International Events Group.

Source URL (retrieved on 04/05/2024 - 09:11): https://library.oum.edu.my/oumlib/content/reading-list/sbsm4803

Links:
[1] http://library.oum.edu.my/oumlib/node/585449
[2] http://library.oum.edu.my/oumlib/node/599463