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Last updated on 11 August 2015
CROSS-CULTURAL MARKETING
 
  1. 123HelpMe.com. (2014). Marketing across ethnic boundaries. Retrieved from http://www.123helpme.com/marketing-across-ethnic-boundries-view.asp?id=166214

  2. Adcock, D., Halborg, A., & Ross, C. (2001). Marketing principles & practice. Harlow: Financial Times Management.

  3. Clark, D. (2012). The top-down approach to organizational change. Retrieved from http://ezinearticles.com/?The-Top-Down-Approach-to-Organisational-Change&id=1789952

  4. Czinkota, M. R., & Ronkainen, I. A.(2010). Principles of international marketingCanada: South-Western College Publishing.

  5. De Mooij, M. (2005). Global marketing and advertising: Understanding cultural paradoxes (2nd ed.). Thousand Oaks: Sage Publications.

  6. Dibb, S. L., Simkin, L., Pride, W., & Ferrell, O. C.(2012). Marketing: Concepts and strategies. Canada: South-Western College Publishing.

  7. Elham Rahbar, & Nabsiah Abdul Wahid. (2010). Ethno-cultural differences and consumer understanding of eco-labels: An empirical study in Malaysia. Canadian Center of Science and Education.

  8. Franchise Direct. (2014). Top 100 global franchises – Rankings. Retrieved from http://www.franchisedirect.com/top100globalfranchises/rankings/

  9. GCH Retail (M) Sdn. Bhd. (2014). Giant website. Retrieved from www.giant.com.my

  10. Hood, W. J., Blackwell, R. D., Miniard, P. W., Engel, J. F., Di-ching, P., & Yasin, N.M. (2012). Consumer behavior. Singapore: Cengage Learning Asia.

  11. Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). New Jersey: Prentice Hall.

  12. Kotler, P., & Keller, K. (2011). Marketing management. New Jersey: Prentice Hall.

  13. Martin, B., Lee, C., & Yang, F. (2004). The influence of model ethnicity and selfreferencing on attitudes. Journal of Advertising, 33(4), 27–37.

  14. Molenaar, C. (2012). E-marketing: Applications of information technology and the Internet within marketing. New York: Routledge.

  15. Naza Tutti Frutti (M) Sdn. Bhd. (2010). Tutti Frutti frozen yogurt. Retrieved from  www.tuttifruttimalaysia.com.my

  16. Outside in Marketing. (2014). What is „outside in‰ marketing? Retrieved from http://www.outsideinmarketing.co.uk/what_is_outside_in_marketing.php

  17. Rugimbana, R., & Nwankwo, S. (2003). Cross-cultural marketing. Melbourne: Cengage Learning.

  18. Tourangeau, R., & Yan, T. (2007). Sensitive questions in surveys. Retrieved from http://www.learnlab.org/research/wiki/images/a/a8/Tourangeau_SensitiveQuestions.pdf

  19. Trompenaars F., & Wooliams, P. (2004). Marketing across cultures. Oxford: Wiley, Capstone Publishing.

  20. Trompenaars, F., & Woolliams, P. (2013). The rainbow challenge: Toward transcreation. Retrieved from http://flylib.com/books/en/3.359.1.33/1/

  21. Sekaran, U., & Bougie, R. (2009). Research methods for business. West Sussex,UK: John Wiley & Sons.

  22. StudyMode. (2010). Cross cultural issues, Walmart in South Korea. Retrieved from www.studymode.com/essays/Cross-Cultural-Issues-Walmart-In-South-387600.html

  23. Usunier, J. C.(2000). Marketing across cultures. London: Prentice Hall Europe.

  24. Wal-Mart Stores, Inc. (2014). Walmart website. Retrieved from www.walmart.com/

  25. Williams, D., & Jerome, W. (2006). Methodical issues in ethnic consumer survey research: Changing consumer demographics and implication. In C. P. Rao (Ed.), Marketing and multicultural diversity. Burlington, VT: Ashgate Publishing.

  26. Xidian University. (n.d.). Cross-cultural management. Retrieved from www.em.xidian.edu.en/course/double/ppt/chapter1ppt


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Latest updated: 23th July 2013

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